Weekend Favs October 28
Weekend Favs October 28 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out …
W.I.I.M – Uniting Women In Influencer Marketing
Founders Jessy & Morgan Team Up To Boost Advocacy Among Women In The Influencer Industry Last week, we sat down with President and Vice President of W.I.I.M., Jessy Grossman and Morgan Kaye to get their take on the influencer industry, where they see it going, and how W.I.I.M. plays a key …
Acxiom and Amex Advance Launch New Data-Driven Offering to Predict Consumer Purchase Intent
Amex Advance combines predictive insights with Acxiom InfoBase® to increase marketing effectiveness Acxiom, the data foundation for the world’s best marketers, and Amex Advance, a personalization services business within American Express, today announced the launch of a joint data-driven offering to predict purchase intent across the broad US consumer population. Currently, …
LiveRamp Launches IdentityLink for Agencies
Marks Completion of LiveRamp’s Ecosystem-wide Identity Resolution Platform LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, announced the launch of IdentityLink™ for agencies. This solution allows agencies to scale people-based marketing capabilities across platforms and channels for their clients. The launch also marks the completion of a multi-year initiative …
Global Advertising & Marketing Revenues Up 3.9% to 1.2T in 2017: PQ Media Report
Fueled by strong growth in smart technology marketing, videogame advertising and mobile coupons, as well as influencer marketing, content marketing and product placement According to PQ Media’s new Global Advertising & Marketing Revenue Forecast 2017-21, global advertising & marketing revenues are expected to increase 3.9% to $1.225 trillion in 2017. …
Why Your CRM Is Lying to You
For a time, the world’s most populated zip code (according to data entered online) was 90210. Not because of the actual number of people living in the small and exclusive enclave of the rich and famous, but instead because large numbers of people outside of the US, when asked to …
Lead Liaison and iDonate Partner to Provide a Better Way to Collect Giving for Nonprofits
Lead Liaison and iDonate Join Forces To Give Nonprofits The Tools They Need To Collect Data From Online Donor Submissions Nonprofit organization, United Way, needed a better way to educate, interact with, and care for their online donors. A partnership between sales and marketing solution provider, Lead Liaison, and full-service digital fundraising platform, iDonate, made United …
More Than Half of Smartphone Users Stream Video Content on Their Device
Usage of TV-connected Devices Is Also On The Rise, As More Consumers Stream Content At Home And On The Go, According To NPD According to global information provider, The NPD Group, 57 percent of all US smartphone users access video content via an app at least once a month, with …
The Best Digital Analytics Software According to G2 Crowd Fall 2017 Rankings, Based on User Reviews
G2 Crowd Finds Google Analytics Tops Satisfaction Ratings And Earns Highest Overall Market Presence Score G2 Crowd, the world’s leading business software review platform, today released the Fall 2017 Digital Analytics Software Grid report to help businesses make the best Digital Analytics technology buying decision. Google Analytics, Google Analytics 360, and Google Tag …
3dcart Integrates with AWeber to Further Expand Its Online Marketing Capabilities
3dcart’s AWeber integration enables 3dcart users to utilize AWeber’s powerful suite of email marketing tools 3dcart, a leading ecommerce platform, announced their new integration with AWeber, a popular email marketing solution for businesses that includes newsletters, autoresponders, and more. Already the most feature-rich ecommerce solution on the market today, 3dcart …